3. What kind of media institution might distribute your media product and why?

I researched magazine distributors in the UK, and found that the largest one is IPC media, who produce a large selection of magazines, this company produces NME. I also found the company; Bauer Media Group, they own many magazines and the whole of the "Q" and "Kerrang" franchise, including their TV channels, magazines and radio channels. Meaning, this distributor is more suitable for a magazine of a music genre, because of the popularity of their current brands.

Bauer Media Group;
-The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.
-Bauer Media reaches over nineteen million UK adults across multiple media channels.

Kerrang audience profile: Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.