3. What kind of media institution might distribute your media product and why?

Bauer Media Industry is the distributor for both Kerrang and Q magazine as well as many other popular magazines including Closer, Heat and Empire. It is one of the largest distributors in the UK. Kerrang being my primary style model for my magazine, Bauer is probably the most suitable company to distribute my magazine. It reaches nearly 19 million adults accross multiple media channels guaranteeing maximum distribution for my magazine. Bauer also take charge in local radio such as ‘Key 103’ and ‘Rock FM’, furthering it’s suitability to distribute a music magazine due to the success of the radio stations.