3.What kind of media instituton might distribute your media product and why?

Key Facts About NME:
Price- £2.20
Frequency- Weekly
Circulation- 56,284
Readership- 411,000
Launch Date- 1952
Male/Female- 73%/27%
Average Age- 25
ABC1- 73%
Target Market- Men 17-30

Psychographics
Market research tries to divide people into 'types' in a wide range of ways. A typical set of catergorisations is as follows:
Mainstreamers- They go with the flow and don't want to stand out.
Aspirers- They want to have more money or status and will often buy 'flashy' products to try send out messages about status.
Succeeders- They have more money to spend than aspirers but won't feel the need to show it as much.
Individualists- They want to show the world they are different.
Carers- They want to save the world.

Audience Demographics
Magazine companies, like all media producers, need to know who they are targeting. They need this information for two reasons:

• To make sure their product is attractive to their buyers.
• To provide accurate data about their buyers to potential advertisers.

Demographics means categorising people by quantifiable things like age, gender, class, race etc. If we take class as an example, we can see some of the problems with demographics, which have led to media producers taking different approaches to audience classification. Demographics are still central to audience research by media producers, but they are now frequently augmented by more subtle approaches.