4. Who would be the audience for your media product?

My film targets a fairly young audience maybe between 15(due to Bbfc guidelines) and around 50. Although anyone who likes action/adventure films would really enjoy this film so technically there isn't really an age limit. The sort of people who enjoy watching Ocean's Eleven, The Italian Job, The Bank Job, The Godfather and James Bond. For Casino Royale, the audience was:


This is a bar chart from the Pearl and Dean website. It shows the viewing figures for people of different ages, classes and genders.



I think the person who would enjoy my film would be an action-hungry, intelligent person who enjoys watching adventurous moves such as Harry Potter The Godfather and James Bond. Like Morgan here:

Morgan is 29 and lives in Manchester. He's an outgoing, sociable guy who works as an events promoter for gigs around the area. He can be commonly seen wearing jeans, a pair of Converse shoes, a casual shirt and a 'beenie' hat. He's a party animal but after work or on an uneventful weekend he will go to the cinema and watch a film.
Morgan isn't fearful and has nerves of steel. He is a theme-park enthusiast, loves the thrill of skydiving, he's adventurous and enjoys the element of danger. He enjoys listening to rock music and loves watching scary films.