2. How does your media product represent particular social groups?

My magazine represents basically the profiles of the people in my target audience, this is young people aged 16-25, which a strong interest in rock music. In order to represent these people adequately I had to research into them and study their features. I had already research the profiles of the people who are represented in Kerrang! magazine as these are the same kind of people who would read my magazine. In this research I found that these people are highly interested in fashion and like to look good. I also saw in some magazine rock artists wearing military boots and vans on their feet, and red t shirts a lot. These are examples of the type of rock style clothing I found that they would wear:

In my research into who read Kerrang! I also noticed that the audience spend a lot of money on audio and music equipment each year, and also like to watch live music. I found that most of these people own guitars, headphones, amps and drums/drumsticks usually In most rock music magazines I have seen the use of instruments and music related props like this too. These are the kind of equipment most of the social groups would own/use regularly:

After researching many different rock music magazines I found a cover of Kerrang! that really stood out to me as representing the type of people who would read my magazine, and how I wanted to represent people from my magazine:

Hayley Williams is the perfect example of someone I want to represent via my magazine. She is the right age range and likes the same rock style of music as the people I am trying to represent and appeal to. She is a strong and confident female which is the look I was trying to achieve from my magazine front cover. When I was looking for a model to live up to this image I immediately thought of Ashley. She has the same rock look as Hayley, wears the same kind of rock styled clothes as her and generally has a similar confident feel to them as displayed by the images below:

As you can see, Ashley has a very similar style to Hayley. They are both wearing fashionable red t shirts, which coincidently connote rock and tie in with the house colours of both Kerrang! and my own magazine. I had to be exact and specific when deciding who to chose as a model as the magazine industry is getting increasingly competitive and I needed to chose someone who would best represent my target audience, reach out to them, get them to buy my magazine and therefore make it a success.